“Published in the Geneva magazine Choc! – january 2020 edition”


Colors have symbolic value.

There are colors that we like a lot and others that we like less.

On the other hand, each of the colors has a meaning and it depends on the context in which it is used.

Red symbolizes love but in politics it means communism!

Black is worn in Europe to express mourning while in Asia it is the color white which is culturally highlighted during such events.

Nowadays, colors have become very important. They are essential for the flags which represent the countries of the world, but also in the sports clubs symbols or for the image of a brand through the logo in particular.

These are therefore the essential landmarks influencing and representing our intuition, our choices, etc.

They are often used during therapy because they can have a significant impact on our physical, emotional, mental and spiritual state.

One thing is certain, purple stimulates intuition and inspiration. Royal assurance, soothing effect and elegance – that’s the purple color.

To make this color, you have to mix red and blue.

Let’s take the example of the flags of the countries to see that no flag out of 195 contains purple!

The reason is amazing; this color was once too expensive. In the old days, it was obtained from a very rare species of snails from the Mediterranean Sea. It would have taken around 10,000 snails to make a single gram of purple color! Sacred purple.

As a result, the latter was as precious as gold. Its use was therefore reserved for royal families only, who were the only ones who could afford it. In fact, in the 16th century, the Elisabeth line gave the order that only members of her family could wear this color and no one else.

To give you an idea of ​​its value, a small amount of the purple color cost a gold bar over a kilo, which is equivalent to EUR 50,000.

Our beautiful purple color only became available to the general public in 1856 when William Henry Perkin, a British university student, discovered the synthetic purple color by pure chance, making it easier to produce. From the 1900’s, we finally find purple also on some flags.

The symbolism of the purple color: dream, magic, mysticism, humility, values.

The psychological effect of positive purple: Sensual, emotional, intuitive, melancholic, selfless, dignified.

The psychological effect of negative purple: Strange, impractical, immature, presumptuous, pompous, dramatic.

What a joy to put this color in the spotlight for this new edition! In the field of image consulting, purple represents a highly recommended color for any style by adapting its intensity, of course.

When to choose a purple outfit?

– If you want or need to express individuality

– Medium to dark tones: professional effect

– To propose a new solution to an unresolved problem

– For rarer occasions, requiring diplomacy

– For an elegant outfit, in the evening, instead of black; charming and seductive effect guaranteed!

When to avoid a purple outfit?

– If your attitude requires restraint and calmness (for example, sale of insurance policies)

– During a job interview for a management position

– Purple has an individualistic and non-conformist effect

– Wearing too much purple can make one think of mourning and funerals

Effects in professional life: imaginative, extraordinary, romantic.

Purple is used for the following services and products: Magic, churches, religion, mysticism, esoteric.

McKenna: “We don’t have twice the chance to make a good first impression”

Creative me and purple,


With love,

Oli Geneva