Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. It is an important factor and an effective way of adding value to your brand. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Active in the field since 2003, I practiced this profession initially, as part of my management functions of various businesses. Since 2012, I have specialized in visual merchandising in several sectors of activity, from fine watchmaking to jewelry presentations in stores renowned for their quality and image. I also took care of the largest displays for the world famous cosmetic brands.
Let us work together to create the environment in which your consumers choose to buy YOUR products and services.